Users will soon have a updated setting that allows them to lessen the amount of AI-created media appearing in their feeds. This step comes as the company announced that it currently hosts more than 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a global launch. This shift aligns with a rise in AI content, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising content creators on a competing service primarily display content made by AI. A significant portion of this material is considered “AI slop”, a label for poor-quality, bulk-generated content that is often absurd or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we aim to give people the option to increase or decrease of that, based on their own choices,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its app identified as artificially created. Collectively, over 100 million videos are submitted to the service daily, making AI content a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the level of AI content they see by using the “manage topic” setting in the platform and picking “AI-generated content”. Other topics that can already be modified under the filter cover politics, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines oblige content makers to label convincing artificially created content, and it forbids malicious AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its community policies.
Additionally, the platform will from now on apply an AI-generated label to content created with its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This action is aimed to stop users from attempting to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a two million dollar AI literacy fund for experts and groups to develop educational content about responsible artificial intelligence. This initiative will assist charitable organizations dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has supported its content review process, amid controversy over intentions to lay off hundreds of safety staff in the United Kingdom. The company is planning to cut a significant number of roles in its user protection department in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive clarified that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content before it gets reviewed by people. TikTok stated a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its automated systems.
It is vital to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is really helping us work at speed.”
